Thursday, 8 April 2010

How does you media product represent particular social groups?

How did you address/attract your audience?

What do you feel you have learnt in the progression from the preliminary task to your full product?

What have you learnt about technologies from the process of constructing this product?



How Kirsty made the title:

Kirsty created the title in Photoshop. She used a downloaded font called broken74 because she thought it reflected the approaching horror of the film.


The line underneath the text was part of a downloaded title. She changed the colour to a dark red that looked like blood. She then added a black outer glow around it to make it stand out and look creepier. She included the line because she felt it gave a sense of finality and strength to the title, increasing the tension of the film.


She added a dark blue background then put a white radial gradient, at 61% opacity into the middle of it, that created a faint white circle behind the title, i.e. it lighted up the background behind the text. This again made it stand out more and also gave it a dark and sinister look.


Kirsty drew a shape that resembled blood dripping into a puddle, and then placed it underneath the letter V so that it looked like the blood was pouring off of the letter. She then made two little droplet shapes so that it looked like blood was dripping off of the other side of the V as well which made it seem a bit more realistic. This made it scarier and gave an insight into what might happen later in the film.

She brought the letter V in front of the line so that the blood effect would work properly and so that it stood out more. She then added a bevel and emboss to the text, line and dripping blood shape to make it stand out more and create a terrifying effect.
Below is a picture of the finished title:



Once we added the title to our product we made the title sharpen when the music that we added over the top of it reached its peak to add to the effect.


How we made our company logo:
Kirsty used this part of the new line cinema logo design and got rid of everything else in the image in Illustrator, so Kirsty ended up with this:





Kirsty then transferred this image to Photoshop.
Kirsty found the picture below on the internet then flipped it horizontally so that it faced the right and resized it to suit the image of the filmstrip. She then deleted the white background so that the camera was all that was left.





Kirsty wanted a dramatic sky effect in the background to add an eerie mood to the logo. This also reflects the type of films our company would make – horror films. She used a layer mask in Photoshop by dragging the cursor from bottom to the top of the page. It starts out white so that the ground disappears and gradually starts to go transparent at around half way up the page. So it still allows the sky to be seen but not the ground (which is what she wanted).




She created the filmstrip manually on Photoshop by making a black rectangle then putting smaller rectangles in the middle of the big one, but changing the colour to white. Then she made smaller squares to put above and below the white rectangles and made these white as well. She changed the opacity of the small squares and smaller rectangles to 5% so that rather than being completely transparent it gives the appearance of a real filmstrip.




Kirsty then added the text – a single letter, in capitals and herald font so that it is bold and stands out, to each small rectangle. She changed the colour of the text to a wood background, then added a pattern overlay filter, under bevel and emboss, of a fire effect.

She put a white background as a mask over the top of the sky but behind each letter to make them stand out. She then applied a wave filter by clicking on filter then picking distort from the drop down menu then clicking on wave on the second drop down menu.
So by doing all of this she created this film strip:



Kirsty then used the smudge tool on the end of the film strip by clicking on the black film strip and dragging it into the camera lens. She did this in order to give the effect of the filmstrip emerging from the camera.

She added the text shown below in herald font so that it stood out and put it at the bottom next to the new line cinema logo underneath the camera and filmstrip.




Below is an image of the finished logo:


Once we put this into IMovieHD we added a dark fog to make it look animated and also to make it scarier.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

What kind of media institution might distribute your media product and why?

Who would be the audience for your media product?

This is Omar Hay, he is twenty three and lives in Streatham, London. He is of Black British origin and works as an administrator and Foxtons estate-agents. Omar likes to wear jeans with t-shirts, shirts and jackets. He also like wear trainers or plimsolls.

Omar is very sociable and likes to go out in his spare time. One of the things he enjoys doing when he goes out is go shopping with his friends. He regularly purchases item from stores such as Top Man, Office UCS, Burton, River Island, Footlocker and Next.

As well as shopping in his spare time he also likes, playing football, going clubbing, going out to eat and going to the cinemas. When clubbing he likes to places such as Tiger Tiger, Lloyds and Bar Seven.

In his spare time when going out to eat he would either go with his friends or his girlfriend. Generally he enjoys going to restaurants like, TGI Fridays, Frankie's and Bennie's, Toby Carvery and Harvester.

Omar enjoys mainly scary, action or comedy films when he goes to the cinema with his friends. Some of the past films he has watched and enjoyed in the past are Bourne Ultimatum, Mirrors, Be Cool, Rush Hour, Role Models, The Matrix, Paranormal Activity, The Omen, Hangover, 28 Days Later, American Pie and Scary Movie.

Omar like very recent music; the type of music in the charts today. He mainly listens to RnB, Hip Hop, Rap, Pop and House music. He regularly listens to the radio in his car however does not listen to it outside his car. The station he likes are KISS 100, Radio One and Choice FM.

In his spare time after work Omar also like watching television. The show he enjoys watching are CSI, The Fresh Prince of Belair, Law and Order, Heroes, 24 and The Wire.

This is a collage we have made that represents all Omar's likes.

We think Omar and other boy like him will watch our film because most people in their early twentys are set out to have fun and do something exciting. We feel as our move is a horror it will create excitement and in doing so will be fun. Therefore appealing to Omar and other people similar to him.
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This is Ryan Connor he is sixteen, lives in the suburbs of London and of white British origin. He wears tracksuits bottoms or jeans. He also wears trainers and coloured t-shirts. Ryan goes Croydon College where he is studying PE, Media and Sociology.

In his spear time he likes playing a variety of sports, such as football, ruby and basketball. On the weekends he likes going out with his friends. When he does this Ryan and his friends like to go shopping, get something to eat or go cinemas.

The type of shops Ryan likes purchasing clothing from are, River Island, JD Sports, Blue Inc, Sports World, Four Feet and JJB. He also like to eat in restaurants such as Nandoes, TGI Fridays, KFC, Chinese restaurants and McDonald's.

The films he has enjoyed in the past have mainly either been action films, scary films or teenager representation films. For example, Freddie vs Jason, KidultHood, AdultHood, Scream, Wanted, Resident Evil, Taken, Sixteen, Paranormal Activity, Training Day, Bad Boys and The Omen. On the odd occasion he does like watching comedies such as Hangover, Liar Liar and What Happens in Vegas.

He also likes to watch television in his spare time after college. The shows he enjoys are Skins, Inbertweeners, Flash Forward, 24 and Simpsons.

Ryan likes up to date modern music, the type of music in the charts. For example Hip Hop, rap, RnB and House. Although Ryan listens to music a lot he rarely listens to the radio. However on the odd occasion that the does he like listening to station such as Capital FM, KISS 100, Radio 1 and Choice FM.

This is a collage we have created of all Ryan's likes.

We think that our film will appeal to Ryan and other similar boys to him because he is a typical adrenalin driven, slightly imerture, teenaged boy. Therefore as our film will create adrenalin and excitement, due to it being a horror, Ryan and boys like him will want to watch our film.

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